In the ever-evolving hospitality realm, amenities and unique destinations are merely background elements. The true essence lies in the invisible bond that unites a team - cohesion. It is a finely tuned mechanism, where everyone feels esteemed and functions harmoniously. This collaboration is the heartbeat of guest experiences and ultimately, a prosperous enterprise.

The hospitality and tourism industry, once a sector filled with passionate individuals, is now facing a challenge in retaining its workforce. Long hours, stagnant wages, demanding schedules resulted in a talent exodus. To address this and replenish the industry's workforce, a comprehensive approach is necessary, which involves acknowledging past shortcomings and presenting an exciting future.

The traditional tourism model poses a significant threat to the environments it depends on, with concerns such as overexploitation of resources, pollution, and cultural homogenization. To ensure the sustainability of this vital industry, a shift towards sustainable tourism is essential.
The impact of unsustainable tourism on the environment is clear.

Earth Day holds a special significance for AMFORHT, much more than a simple celebration. It serves as a powerful reminder to take action and reinvigorate our mission. We are committed to empowering our partners and encouraging them to embrace sustainable tourism strategies.
At the heart of AMFORHT's lies the concept of responsible tourism.

This year United Nations General Assembly Sustainability Week addressed most urgent global challenges with a notable shift:
The inclusion of a high-level theme focused on tourism.
While tourism is commonly associated with leisure, it holds tremendous potential in advancing the UN Sustainable Development Goals (SDGs), propelling progress.

Heritage, which includes both tangible elements (historic buildings), as well as intangible aspects (folklore and traditions), plays a key role in the hospitality and tourism industry.
For local populations, heritage acts as a compelling narrative of their history. It serves as a link between generations, connecting them to their past and fostering a strong sense of belonging.
This pride in their heritage translates into a highly motivated workforce within the tourism sector.

We often observe a disconnect between hospitality and tourism education and the industry. Presently, the tourism sector finds itself at a critical juncture, grappling with severe labor shortages and the evolving expectations of younger generations. Bridging this divide is imperative to effectively tackle these challenges ahead.
Through a network of international and regional forums, AMFORHT facilitates crucial knowledge exchange, ensuring that tourism education remains relevant, informed, and adaptable in a dynamic industry.

Many wonder why governments seek AMFORHT assistance.
Tourism industry is a powerful economic driver, but its unchecked growth can strain resources and damage the very environments that attract visitors.
Sustainable tourism strategies is a path forward, balancing economic benefits with environmental and social responsibility.
For governments seeking to navigate this path, partnering with this NGO can be a game-changer.

The hospitality and tourism industry relies extensively on a dynamic ecosystem, where partnerships play a crucial role in both boosting business and fostering the growth of future professionals in the field.

Poverty and social exclusion present complex challenges for many individuals worldwide, limiting access to basic needs like education, healthcare, and employment.
Hospitality and tourism education and training offer a pathway out of poverty, empowering individuals and communities for a more inclusive future.

AMFORHT aims to take a lead role in promoting diversity and inclusion in the hospitality and tourism sector.
Diverse teams bring a variety of viewpoints and ideas, sparking innovation and creativity - key elements for staying ahead in the competitive industry.

AMFORHT's primary objective is to support the hospitality and tourism sector by providing education and training opportunities.
By doing so, AMFORHT enables industry professionals to enhance their skills and knowledge, ultimately leading to the industry's growth and development.

On 20th March, AMFORHT commemorated the International Happiness Day, emphasizing the global significance of happiness in people's lives.
The hospitality and tourism sector plays a vital role in enhancing happiness by providing unforgettable experiences for travelers and fostering cultural exchange and mutual understanding.

AMFORHT firmly believes in the power of sustainable tourism as a catalyst for peace, following in the footsteps of UN Tourism (formerly UNWTO), with whom we are affiliated.
The beauty of sustainable tourism lies in its ability to bridge cultural divides and foster mutual understanding, respect, and appreciation among diverse cultures.