tourism diversity & sustainability

Some individuals find joy in spending a leisurely day visiting a museum or by the pool or at the beach, while others enjoy exploring new sights.
There are also those who prefer to venture off the usual paths and engage in backpacking adventures.
Let's not forget about business travelers who have their own set of expectations, including the increasingly popular trend of 'staycations'.

Regardless of whether it's within the same country or across different regions, national and local authorities have the responsibility to provide a tourism experience that caters to the specific desires of their target audience.
At the same time, it is crucial to ensure that these offerings are environmentally conscious, whether it involves preserving a vulnerable city like Venice or protecting a national park.